[This post is sponsored by Avocado Lingerie.]
As I’ve mentioned a few times previously, now that I’m in my 30s I’ve noticed a definite shift in my lingerie preferences and buying habits. While I’ll always enjoy bold colors, trend-driven details like leatherette finish, longline bands, or strapping, and the occasional whimsical print, I find that I’m increasingly drawn to lingerie that feels elegant and timeless.
I feel less pressured than I used to to try every bra under the sun. Now that I know what shapes and sizes work for me, I want to invest in fewer, higher-quality pieces that fit well, make me feel beautiful, and feature exquisite craftsmanship, from fabrics and trims to construction and fit. As fun as grand boudoir statement pieces can be, lingerie that feels both wearable and beautiful is lingerie that I want to wear again and again.
I’ve admired Avocado Lingerie from afar for a few years now. For a long time I was sized out of the brand, and in a happy coincidence, now that I have the opportunity to wear Avocado lingerie myself, they’ve launched a brand-new website to celebrate their 15th anniversary, complete with stunning new collections and photography that perfectly captures that spirit of timeless elegance.
Avocado uses European bra sizing and offers collections in sizes from 60-95 (roughly 28-42 in UK sizes) and cup sizes from C-L, depending on band size (which works out to around C-HH in UK cup sizes). Briefs, boyshorts, and high-waist knickers are available in sizes from XS-XXL. Several classic looks from the Avocado archives return to the new site, like sweet Caprice in a whisper of sheer ivory mesh, delicate Calypso in a dreamy mermaid green, and lavishly embroidered Jewel in a bold red.
Avocado offers two ranges: a continuity collection of classic styles like Portofino, Mirabelle, and Isadora, as well as a couture collection of dramatic pieces that elevate Avocado’s customary craftsmanship with luxurious details like pure silk, exquisite lace, and embroidered tulle. Some of my favorites from the couture collection are the sultry lace and tulle Valentina, the shimmering ombre embroidery of Orlando (that is some Daenerys Targaryen lingerie right there), and the strappy silk showstopper Adele.
Avocado bras are available in four different shapes to accommodate different body types (classified as HC/HCT, a half-cup shape with a vertical seam, RV, a universal style designed to work well for many different bodies and breast shapes, NF, intended to work well for wider-set breasts and broader bodies, and A, designed for designed for narrow bodies or breasts with narrow roots). Many bras are available in more than one shape, so if you find a style you love, you’ll be able to choose the bra shape that fits you best.
Avocado Lingerie was kind enough to send me the new images from their website, as well as some lovely behind-the-scenes snaps of the creation of the new lookbook. I’m thrilled the share them with you here. I’ll also have the opportunity later this year to review a set of Avocado lingerie so I can share my first-hand experience with this new-to-me brand. I hope you enjoy the images below– which collection strikes your fancy?
Be sure to scroll to the very end of this post for a special discount code in honor of Avocado’s 15th anniversary!
BEHIND THE SCENES
In addition to launching a brand-new website with brand-new styles, Avocado are also running a special offer for readers of Sweet Nothings in honor of their 15th birthday:
Get €15 off any Avocado Lingerie purchase of €60 or more and enjoy free shipping worldwide!
In addition, for every €50 spent in the online store until the 31st of August, you’ll get a voucher of €10 value to spend against any future purchase.
To take advantage of this birthday offer, use the promotion code: Sweet Avocado
Discount code valid until August 31, 2016