Last year I remember reading on Twitter that Bluebella was in the planning stages of a D-G collection, but when I never heard anything else about it, I assumed the brand had shelved those plans in favor of continuing to focus on their extremely popular petite and core sized styles. Imagine my delight and astonishment when they launched the MORE collection last week, consisting of five collections for band sizes 32-38, cup sizes DD, E, F, FF, and G, and knicker sizes 8-18 (UK, so 4-14 US or XS-XXL). It’s a polished, nicely edited collection: two bodysuits, several different bra shapes, and a few standout accessories like the Asteria suspender, and the pieces mix classic lingerie tropes (all-black three-piece sets, red lace, and sheer black mesh) with some of the more popular lingerie and fashion trends of the last few seasons: elaborate strapping, colorblocking, bodysuits, and cage-back details. Prices range from £16-20 for knickers and suspenders to £32-40 for bras and bodysuits.
As excited as I was to see the collection launch, I feel weirdly…neutral about it? Don’t get me wrong, I’ve definitely already ordered one of these sets for myself, and if it fits I will review it for sure. I think my excitement is tempered because two years ago this collection would have truly been a thrill, but the current global lingerie market is so oversaturated with strappy elements that MORE doesn’t feel as modern and daring as it could. Yes, this is one of the only DD+ collections that features strappy elements almost entirely, but sadly it’s taken so long for the trend to trickle into full-bust world that it feels a little been-done-before, even though, for this size range, it largely hasn’t (styles from Scantilly and Ewa Michalak notwithstanding). I would be interested to see if Bluebella might be able to interpret some of their more unique styles, like Nova or Julianna, for fuller cup sizes, rather than the increasingly overplayed strapping trend that so, so many brands have already offered. Of course Nova and Julianna, being nearly completely open-cupped or sheer unstructured lace, respectively, will require serious reinterpretation in order to create well-fitting, functional D+ lingerie. I do think the two Lucia colorways are a great step in this direction– they’re classic and pretty, with a subtle split strap for that special Bluebella touch. Lucia almost reminds me of a budget-friendly version of the luxury silk and lace Sophia style by Katherine Hamilton Intimates that will launch this Spring. Furthermore, the MORE collection is already a fantastic expansion of Bluebella’s key look: the company has the license to sell Fifty Shades of Grey-branded lingerie and pleasure products, so it probably would have been more surprising if there hadn’t been elastic strapping somewhere.
What do you think of MORE by Bluebella? Do you have a favorite style? I think Aura appeals to me most, visually, but I’m super interested to try Asteria or Iana. Most importantly, have you tried any styles yet, and, if you have, will you tell me everything?