New DD+ Collection: MORE by Bluebella

Last year I remember reading on Twitter that Bluebella was in the planning stages of a D-G collection, but when I never heard anything else about it, I assumed the brand had shelved those plans in favor of continuing to focus on their extremely popular petite and core sized styles. Imagine my delight and astonishment when they launched the MORE collection last week, consisting of five collections for band sizes 32-38, cup sizes DD, E, F, FF, and G, and knicker sizes 8-18 (UK, so 4-14 US or XS-XXL). It’s a polished, nicely edited collection: two bodysuits, several different bra shapes, and a few standout accessories like the Asteria suspender, and the pieces mix classic lingerie tropes (all-black three-piece sets, red lace, and sheer black mesh) with some of the more popular lingerie and fashion trends of the last few seasons: elaborate strapping, colorblocking, bodysuits, and cage-back details. Prices range from £16-20 for knickers and suspenders to £32-40 for bras and bodysuits.

More by Bluebella Lucia Bra, Brief, and Suspender Belt in Black

Lucia Bra, Brief, and Suspender Belt in Black

More by Bluebella Lucia Bra and Brief in Raspberry

Lucia Bra and Brief in Raspberry

More by Bluebella Delta Bra, Brief, and Harness

Delta Bra, Brief, and Harness

More by Bluebella Delta Body

Delta Body

More by Bluebella Aura Bra and Brief

Aura Bra and Brief

More by Bluebella Aura Bra and Brief

Aura Bra and Brief (back view)

More by Bluebella Asteria Bra, Brief, and Suspender

Asteria Bra, Brief, and Suspender

More by Bluebella Asteria Bra, Brief, and Suspender

Asteria Bra, Brief, and Suspender (back view)

MORE by Bluebella Iana Body

Iana Body

MORE by Bluebella Iana Bra and Brief

Iana Bra and Brief

As excited as I was to see the collection launch, I feel weirdly…neutral about it? Don’t get me wrong, I’ve definitely already ordered one of these sets for myself, and if it fits I will review it for sure. I think my excitement is tempered because two years ago this collection would have truly been a thrill, but the current global lingerie market is so oversaturated with strappy elements that MORE doesn’t feel as modern and daring as it could. Yes, this is one of the only DD+ collections that features strappy elements almost entirely, but sadly it’s taken so long for the trend to trickle into full-bust world that it feels a little been-done-before, even though, for this size range, it largely hasn’t (styles from Scantilly and Ewa Michalak notwithstanding). I would be interested to see if Bluebella might be able to interpret some of their more unique styles, like Nova or Julianna, for fuller cup sizes, rather than the increasingly overplayed strapping trend that so, so many brands have already offered. Of course Nova and Julianna, being nearly completely open-cupped or sheer unstructured lace, respectively, will require serious reinterpretation in order to create well-fitting, functional D+ lingerie. I do think the two Lucia colorways are a great step in this direction– they’re classic and pretty, with a subtle split strap for that special Bluebella touch. Lucia almost reminds me of a budget-friendly version of the luxury silk and lace Sophia style by Katherine Hamilton Intimates that will launch this Spring. Furthermore, the MORE collection is already a fantastic expansion of Bluebella’s key look: the company has the license to sell Fifty Shades of Grey-branded lingerie and pleasure products, so it probably would have been more surprising if there hadn’t been elastic strapping somewhere.

What do you think of MORE by Bluebella? Do you have a favorite style? I think Aura appeals to me most, visually, but I’m super interested to try Asteria or Iana. Most importantly, have you tried any styles yet, and, if you have, will you tell me everything?

14 Comments on New DD+ Collection: MORE by Bluebella

  1. Amanda
    February 8, 2016 at 9:12 am (7 years ago)

    Yes! I am SO glad you posted about these. I saw this collection on a FB group, and many were commenting on trying to suss out the fit on these. I don’t know much about the brand, so it’s even trickier considering this is a new size range for them. Please do review your set when it comes in (or, at least, comment on it on your FB page if the fit is off and you can’t do a full review).

    I particularly like the Iana and Aura models. The wide, thick elastic straps on Aura are a dream to me. And it’s one of the only cagey bras I’ve seen that doesn’t look like it’s trying too hard (my own personal aesthetic). I love the simplistic style of Iana, but the construction worries me. I’ve seldom seen a double-fabric cup provide a great shape and/or support. Asteria could also be interesting, but looks like it might take the efforts of a small army to put on your bod.

    Any any rate, I still want more info on these! Any lucky soul who’s been able to try them already, or has better insight into the brand fit, please comment!

    • Sweets
      February 8, 2016 at 10:22 pm (7 years ago)

      I will definitely report back as soon as I’ve tried my set! I will say that I like Figleaves’ Lulu Tout Amelie, which is a double-cup, but yeah, historically they’re tricky. It’s always hard to tell about fit from the photoshoot samples, since they’re created way in advance of production, so I’m pumped to see how my set works (I went for Asteria because ahhhh that back detail!)

  2. Emily
    February 8, 2016 at 4:31 pm (7 years ago)

    I’m really feeling Asteria and Lana, although the wide straps on Aura look super cool as well. I may have to nudge one of these into my lingerie buylist for 2016, they definitely don’t resemble anything else in my wardrobe currently =D

    • Sweets
      February 8, 2016 at 10:26 pm (7 years ago)

      Aura might be my favorite (love those wide straps!) but molded cups generally aren’t my friend, so I decided to try Asteria, because that back detail is MAJOR

  3. Julia Lambert
    February 8, 2016 at 5:38 pm (7 years ago)

    While I totally agree; they’re not revolutionary pieces for the whole lingerie design world, I’m still really excited about the designs and hope they keep going! I never knew about this brand before! Maraki Intimates had the amazing full bust strappy details and minimalist design, but they never shipped to the US and are now pending a relaunch. This is the closest to a cool, bare, sleek strappy esthetic for DD+ sizes I can think of, since other ones exist but aren’t as minimalist (Playful Promises’ incredible Juliet range aside). I think they’re beautifully done. The red lace one looks a little bit like Agent Provocateur’s Love collection, but that’s not a criticism; it’s a nice look. The Delta harness is super cool, and I LOVE the Asteria bra. I never have bras with cool backs that could peek out under a tank in the summer, and that’s one I’d love to show off, like, a lot. So many straps! I also like the contrast of the Iana bra and brief, with the soft sheer mesh contrasting the bold color blocking and hardware on the straps.

    So, yeah, apparently now I need bras with fancy backs. Add that to the list. Anyway, I think that, while the MORE collection is not new for the industry, the designs are gorgeous and it’s great for the size range. I might count it in the column of “not new, but does it have to be?” It looks so nicely executed, and hey, maybe a thing doesn’t have to be new, just done well, to be special.

    • Sweets
      February 8, 2016 at 10:28 pm (7 years ago)

      Oh I didn’t even think about the AP Love comparison! Good call! I’m totally trying Asteria because I too want those strappy straps showing in the summer 🙂 Also remember that blue kimono I gave you? That’s a Bluebella piece, but because I was always sized out of bras, I didn’t talk about them much, but lo, the times, they are a changing!

      • Julia Lambert
        February 9, 2016 at 12:31 pm (7 years ago)

        I went clicking around their website yesterday, and I thought those kimonos might be the same as mine! Nice! (per Jake Peralta, “Noice!”)

        I can’t wait to hear about the fit. I’m jealous these come in your size.

        • Sweets
          February 9, 2016 at 10:12 pm (7 years ago)

          I have started saying Noice at the office, and it’s going quite poorly

  4. Antonia
    February 8, 2016 at 5:52 pm (7 years ago)

    I’d definitely be into trying these – especially the Asteria. But I’d have to sister size in on the bands! I’m usually a 30, so anything I tried would have to be a 32. Even if they’re not new designs in a saturated market, I still like them. I haven’t found strappy lingerie that’s both in my price range AND my size, so when a design appeals to me I tend to get really excited.

    • Sweets
      February 8, 2016 at 10:29 pm (7 years ago)

      Asteria seems to be a clear favorite (and it’s the one I ordered for myself to try)– those back straps are pretty awesome. I’m technically sized out, but I ordered two different sizes in the hope I can make it work, and if not, eh, at least I can report on the fit 😉

  5. scott wilkins
    February 14, 2016 at 10:54 pm (7 years ago)

    Hi i am in love with all the sets shown here but i am in love with the lucia bra and panties. i love the red set but i think black would be more practical for everyday wear.i love the blog and alway look forward to new posts.

  6. Laura
    March 10, 2016 at 11:29 am (7 years ago)

    Sweets, please post a review soon of your new Asteria bra! It looks bad-ass.

    • Sweets
      March 10, 2016 at 12:12 pm (7 years ago)

      I definitely will! It’s already been photographed, but I have a few more pieces in the pipeline before then (assuming my work schedule will actually give me some time to write). Be on the lookout for it around the last week of March, fingers crossed! Spoiler: I love it.


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