I got to see so, so much lingerie at Curve! It was wonderful, and I love seeing what my favorite brands have in store for upcoming seasons, and what new brands just might become my new favorites (hint: probably Sunday Intimates), but it’s then kind of hard to go back and process everything! So I’m going to break things up. Today’s post will cover some colors and design details that seemed to pop up frequently, and I’ll get to styles and sizes in a future post. A lot of the Usual Suspects like bright pink, red, purple, and (increasingly) blue show up, but there are some more unexpected colors that turned up with surprising regularity, so we’ll look at them in more detail There’s obviously going to be an emphasis on full-bust (28-38 D+) brands, simply because that’s my demographic, but I will try to include other brands as I spotted them. Without further ado:
[Note: click to enlarge any photo-collage to see more detail]
Orange
Without a doubt, this color is here to stay. I noticed it recurring through much of the Spring/Summer 2013 sportswear collections, and now it’s taking over the lingerie world. While it’s a color that’s personally hard for me to wear, it’s so bright! and joyful! and cheery! It’s also nice that there are a number of different variations on the color, some pinker, some yellower, some neon, some reddish. It helps open the color up to lots of different women, and it’s a lovely change of pace from pink pink pink.
Clockwise from top left: NaiS, Uye Surana, Masquerade, Freya Swim, Cleo Swim, Cleo, Cleo, Mimi Holliday. Center: Freya.
Green & Yellow
Well, add these two to the “hard for some people to wear” file, along with orange, but I can’t remember noticing so many different shades of yellow and green in one season. I know lots of people have been waiting and hoping for yellow and green, so hopefully there will be a little something for everyone. There are a few solid green options (like a new Deco, which I didn’t get a great shot of), but green seemed to show up most frequently in prints, while yellow appeared in both prints and solids. While I would have liked to have seen more forest green, emerald, or kelly green, I really like that yellow and green are joining red, blue, and pink in the ranks of the popular lingerie colors. Cleo in particular embraced yellow for both lingerie and swim, and I know there will be more than a few people excited to see Marcie return in bright, sunny yellow, both in the classic bra shape and the babydoll. Even Fauve, which I normally think of as sticking to more conservative colors and jewel tones, takes a gamble on bringing out an unusual chartreuse color for its popular “Bronte” longline set.
Clockwise from top left: Lola Haze, Nevaeh, NaiS, Freya Swim, Timpa, You! Lingerie, Charlotte/Kris Line, Empreinte. Center: Huit.
Clockwise from top left: Mimi Holliday, Dottie’s Delights, Kris Soonik, Cleo Swim, Cleo, Huit, Fauve, Cleo. Center: Cleo
“Susanna” by Fantasie in Sea Breeze. I didn’t get to see this one in person, but I love the new color. I also love the photos for the season, which were all taken at Highclere Castle, better known to TV-watchers as Downton Abbey
Non-Boring Beige
One of the most pleasant surprises was seeing how many brands have taken beige and made it beautiful. It’s smart for them, because (a) stores will always stock beige-ish bras and (b) they’re winning over the anti-beige crowd, namely, me. From pink undertones to sophisticated fabric and embroidery choices to nods to the peachy-pink satin undergarments of the early 20th century, beige and ballet pink are really having a moment. Dottie’s Delights’ Spring collection (more at The Lingerie Journal) looks like it strolled straight out of wardrobe for “Downton Abbey”. Freya is slowly beginning to replace “Arabella”, its long-standing popular sheer range, with “Ooh la la”, an updated version with slightly Art Deco-looking embroidery, and it shows up for Spring in a lovely pale pink. We saw lots of pretty white or pale blue trim dressing up otherwise plain bras, and Affinitas offers an unusual set which layers a neutral animal print over a pale pink base. Elomi’s popular “Betty” range arrives in a beautiful new pale pink continuity color. Masquerade gets into the act with “Celene” in a lovely blush lace with coral trim and a new (and I think, spectacular) version of “Hera”, in beige with white spotted lace). The final Beige of Note is Claudette’s new “Blondie” color for their mesh bras and new lace range, which will replace mauve as one of their continuity colors.
Clockwise from top left: Noe Undergarments, Empreinte, Uye Surana, Freya, Affinitas, Fauve, Fantasie, Freya. Center: Elomi
Clockwise from top left: Mimi Holliday, Fortnight Lingerie, Fortnight Lingerie, Dottie’s Delights, Claudette, Claudette, Claudette, Fantasie. Center: Huit.
Clockwise from top left: Charlotte/Kris Line, Panache, Panache, Parfait, Freya, Parfait, Parfait, Masquerade. Center: Masquerade.
White
White is by no means unusual for Spring/Summer collections, but it can sometimes get stuck in “bridal” mode, particularly in American markets. This year, however, we saw some gorgeous white and ivory sets that will appeal to brides and singletons (hi, that’s me) alike. I particularly like the small orange accent embroidery for Freya’s new “Enchanted” range (B-HH cups), which appears in beige in the first Beige/Blush/Baby Pink collage above (second row, far right), and bottom row right of the image below. Enchanted is based on the old “Frankie” style, and is supposed to offer a “new higher underarm wire for greater coverage”. I … I’m not 100% certain that too-low underwires have been an issue for lots of folks? So I’ll be curious to see how THAT goes.
Clockwise from top left: Freya, Fauve, Secrets in Lace, You! Lingerie, Freya, Lola Haze, Huit, Gossard. Center: Elomi
I’ll pick back up later this week with an overview of some of the new shapes, styles, and sizes I noticed! Are there any brands you’d like me to cover in detail, style-by-style, with my doubtlessly intelligent and well-reasoned opinions? Please let me know, and I’ll do my best! Cecily at Miss Underpinnings already has some great posts up, including:
Finally, for more of a glimpse at Cleo’s Spring/Summer 2014 swim and lingerie campaign, check out this fun behind-the-scenes video:
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FreeUrCloset
August 12, 2013 at 9:56 am (10 years ago)What a fun post! Love your collections. Great way to get my Monday on 😉
XOXO Nensi
Sweets
August 12, 2013 at 10:28 am (10 years ago)Thanks so much!
WideCurves
August 12, 2013 at 11:06 am (10 years ago)I am liking the oranges shades.
Will be interesting to hear how the higher sides on Freya go over. I wonder if it will make it more obvious when some Freya styles are too narrow for some women? It’s definitely NOT good news for high set women.
Sweets
August 12, 2013 at 11:09 am (10 years ago)I’m glad Freya is testing some new shapes/styles (first Marvel, now Enchanted), but I’m a little apprehensive about them working for me, personally. I really want to be able to wear Freya again! I’ll be really interested to hear reports once the styles are in stores and people are able to start trying them on.
faustineli
August 12, 2013 at 8:17 pm (10 years ago)Higher underwires have become more useful as I’ve aged. Side spillage has become more common.
Sweets
August 12, 2013 at 10:37 pm (10 years ago)Oh, that is so good to know! I’ve mostly heard from women who adamantly dislike high wires, do thank you very much for sharing your perspective! Just goes to show that no two women’s bodies are alike 🙂
faustineli
August 13, 2013 at 4:01 pm (10 years ago)Yes. I think most bloggers are younger and on the whole have firmer tissue. I have been having trouble spilling out the sides of Cleo bras, which has led to me saying I am ‘too old’ for them.
Sweets
August 13, 2013 at 4:03 pm (10 years ago)It’s true, the blogosphere definitely skews young. I know Cora at the Lingerie Addict mentioned it recently, about how important it is to have as many voices as possible, so that all shapes and sizes and ages and backgrounds are represented. I’m so glad you said something; it’s a good thing for me to remember when I’m fitting clients!
Angela Friedman
August 12, 2013 at 4:42 pm (10 years ago)What a fun read! I find that my drawers tend to fill with easy-to-mix colors like blush, beige, black, and rosy pinks. But it may be more out of habit than necessity, so who knows what my wardrobe will look like next season! I did just by my very first orange lingerie set this summer 🙂
Sweets
August 12, 2013 at 4:44 pm (10 years ago)I think I’m sort of the same way! Red was definitely one of my first “wild” colors, but I’ve since moved into purple and teal and blue. It’s nice to have a base of pink and black, the better to mix and match, but I have to say I’d love a sassy green set.
windiegardie
August 13, 2013 at 11:54 pm (10 years ago)Yellowmarcieyellowmarcieyellowmarcie
Okay, I’m good now.
Sweets
August 13, 2013 at 11:59 pm (10 years ago)I SUSPECTED I’d hear from you 🙂 It is so cute I watched it stop many a person in her tracks. Absolutely darling.
windiegardie
August 14, 2013 at 6:47 pm (10 years ago)Since I’m skipping the candy pink Marcie, I’m super excited to see it in a colour I like for the coming season. Now to beg for a green Marcie… and basic colours… I’m greedy.
Erica of A Sophisticated Pair
August 14, 2013 at 3:37 pm (10 years ago)Loved your color report!! Personally, that yellow Marcie shall be mine, and I am super excited to see the Ooh La La available in a basic light color as well as the Betty. I have had Betty fans asking me for months and months now about a neutral option. The use of orange and other citrus colors was exciting too as I get so tired of pink, red, and purple (although admittedly those colors sell well for us), but like you, I want to see richer greens. Emerald would go over AMAZING! in the shop as I have had people specifically ask about it, but even a forest or spruce green would work. I’ve been toying with ordering a few of the N by Natori Sheer Luxe bras in that colorway for the sake of variety.
Sweets
August 14, 2013 at 4:07 pm (10 years ago)I wouldn’t be surprised if see richer greens for A/W 2014. I can’t help but feel that if the summer/spring greens do well it’ll carry through to the Fall. I hope. Fingers crossed. I really like the new colors for Ooh La La and Betty too! They’re really, really pretty, and they feel really approachable for women who may not really want to go for brights or neons or purples or whatever. Feels like a smart move on Eveden’s part!