Lingerie Fashion Week Day 3: You! Lingerie Nursing & Maternity

I am not as familiar with a lot of maternity brands as I should be, and it’s for wholly self-centered reasons: they’re not applicable to me, a childless singleton. However, I have learned more over the last few years through chatting with friends about their wants and needs, and I was looking forward to the You! Lingerie runway show. The line offers an assortment of pretty, stylish maternity and nursing lingerie, with collection names like Basically You (basic bras in white and beige, trimmed with lace and pink bows), Signature You (brighter colors, prints, and lace), and Double You (a line of maternity tank tops). In an assortment of pastels and bright colors, lace trims, molded cups, and matching knickers, You! Lingerie offers a pleasant alternative to basic beige cotton maternity underwear.  Most bras are available in sizes 32 B – 40 F (US), with some styles going up to US H-cups, and one to a US J-cup.

You! Lingerie at Lingerie Fashion Week

I’ve been really pleased, doing the cursory research I’ve done so far into the maternity/nursing market, to see that companies are actively working to make lingerie that is pretty and offers new mothers a sense of loveliness at a time when they may feel tired, harried, overwhelmed, or nervous. However, I wondered, looking at the catalogue images, if the aggressive sex-bomb-ification of some of the newer maternity lines mightn’t be off-putting or intimidating to some women. I know when I feel ill or tired the last thing I want to worry about is how hot I look.  The You! Lingerie show was an example of when a runway show really transcends the catalogue and clarifies the line’s direction.

You! Lingerie at Lingerie Fashion Week

Because it was a GREAT show.  When I checked in for my seat assignment Lauren (of RichPR, the founder of Lingerie Fashion Week) said “You are going to LOVE this show.  The models are incredible.”  That was a bit of an understatement.

You!  Lingerie at Lingerie Fashion Week

With sassy, over-the-top hair and wild, colorful makeup, perched in sky-high hot pink pumps with pink bows, the models were INSANELY incredible.  They were all in various stages of their pregnancies (and I heard after the fact that one model’s due date was the day of the show.  She’s a hero), and they all walked far more fiercely down the runway than I might ever be able to, pregnant or otherwise.

"Paris" by You! Lingerie at Lingerie Fashion Week

“Paris”, a molded cup bra in a cute striped cotton jersey, was a major blogger favorite.

While the collection was certainly girly (pink is You! Lingerie’s signature color, after all), I liked seeing a nice mix of classic styles, from stripes to dots to all-over lace to smooth molded cups to lace side slings.

You!  Lingerie at Lingerie Fashion Week

You! Lingerie at Lingerie Fashion Week

We loved this unusual purple-mauve bra with orange lace overlay. Orange was everywhere at LingerieFW and at the trade shows, so it’s fun to see that the trend is available in a maternity bra as well!

You! Lingerie at Lingerie Fashion Week

I’d wear this right now. Right this very minute. It is adorable.

You! Lingerie at Lingerie Fashion Week

Walking to songs like “Run the World (Girls)” and “Sexy Back”, the models looked like they felt as fantastic as they appeared.  There were lots of big grins and strutting poses, and audience seemed absolutely delighted.  Any concerns I’d had about the line offering “look sexy because looking sexy is important” lingerie disappeared in the face of models who looked only like they FELT amazing.

You! Lingerie at Lingerie Fashion Week

I didn’t get the world’s greatest picture of it, but that blue and black bra? Absolutely fantastic. Blue + black lace is the best.

The show ended with lots of enthusiastic cheering and clapping.  It’s really lovely to see a brand that seems to care so much for its customers’ emotional well-being.  In person the lingerie, while adorable, doesn’t feel designed with the viewer in mind: the delight of the show was seeing the joy and fun it brought to the women wearing it.  I can’t wait to see what You! Lingerie does next!

You! Lingerie at Lingerie Fashion Week

Designer and CEO Uyo Okebie-Eichelberger poses with her models after the show.

19 Comments on Lingerie Fashion Week Day 3: You! Lingerie Nursing & Maternity

  1. undertheunders
    August 7, 2013 at 11:55 am (7 years ago)

    Oh, this is so nice! I think colorful pieces often tend to take out the “sexy” factor to add on the fun factor -which seems somehow important for a mother-to-be (in my opinion, which is not accurate since I’ve never been near a pregnancy). This, together with the comfort I expect on a maternity bra, makes this brand a really nice choice! One thing I noticed is that the models are wearing high-heels, I think. And w-o-w. True heroes. The babydoll and the striped set are my favorite!

    Reply
    • Sweets
      August 8, 2013 at 3:58 pm (7 years ago)

      Those two sets were so cute, right? I’d love to have those when/if I ever get pregnant!

      Reply
  2. Erica of A Sophisticated Pair
    August 7, 2013 at 3:05 pm (7 years ago)

    I had not heard of this brand before, but I like what I see here! We’d love to bring in a maternity line in the future, and Cake Lingerie is one we were thinking about but this should be in contention too.

    Reply
    • Sweets
      August 8, 2013 at 3:58 pm (7 years ago)

      I’m really pleased with some of the new lines (like Cake and You!) that are coming out. They’re offering some really, really fun options that still look comfy and functional.

      Reply
  3. L
    August 7, 2013 at 11:41 pm (7 years ago)

    Oh my goodness! I don’t plan on having children for 5-10 years, but I saved this wonderful brand to my favourites for future reference.

    Thank you for this post! I’m so glad I won’t be limited to black and beige for pregnancy and nursing!

    The brand does seem to focus on “sex-bomb-ification”, yet I personally see that aspect as more ‘look-sexy-for-yourself’ rather than ‘look-sexy-for-men/significant-others’.

    Reply
    • Sweets
      August 8, 2013 at 3:59 pm (7 years ago)

      I so agree with you. The ladies looked amazing, but so much of that was because they looked like they were having a swell time. So nice to know that there are fun brands like this!

      Reply
  4. Monica
    August 8, 2013 at 1:21 pm (7 years ago)

    Wow! I’m 7 months pregnant & can’t imagine wearing heels. Kudos to the models! They look great & love the lingerie.

    Reply
    • Sweets
      August 8, 2013 at 4:00 pm (7 years ago)

      The models were heroes, truly. I wore heels for about thirty minutes at one of the shows and insisted on sitting down the whole time. They put me to shame.

      Reply
  5. Rebecca Klug
    August 8, 2013 at 2:33 pm (7 years ago)

    As a nursing mother I must state that I love, love, love You!Lingerie. Their offerings are sexy, comfortable, and maintain the esthetics of form and function. I always feel better when stepping out in their lingerie. Finally, a maternity/nursing brand that won’t make you feel self conscious if a bra strap accidentally pops out! Highly, highly recommend!

    Reply
    • Sweets
      August 8, 2013 at 4:00 pm (7 years ago)

      Ahh, that’s so great to hear! I’m so glad you love them!

      Reply
  6. bybabysrules
    August 8, 2013 at 9:06 pm (7 years ago)

    Um, wow. Can I ask where this was when I was pregnant and nursing? That babydoll! It would have been mine! Hopefully next time around then. 🙂

    Reply
    • Sweets
      August 9, 2013 at 8:19 am (7 years ago)

      That babydoll is the CUTEST. It got a lot of blogger love. I hope they come back for the shows in August!

      Reply

7Pingbacks & Trackbacks on Lingerie Fashion Week Day 3: You! Lingerie Nursing & Maternity

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  2. […] fell in love with You! Lingerie after seeing their unbelievably charming and delightful runway show at lingerie fashion week.  The brand’s use of color is just perfect, particularly some of the blue sets like this […]

  3. […] I have to say the shows that stand out the most are the ones that do something particularly unique. You! Lingerie putting (beautiful!) expecting models on the runway in August, Secrets in Lace holding a “halftime” burlesque performance in the middle of the […]

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