CurveNY Preview: Claudette’s Spring/Summer 2014 Collection

Claudette SS14 Collection Fishnet Dessous Odette Sophia

Stars of Spring/Summer 2014: Fishnet, Sophia, and Odette

One of my favorite appointments at CurveNY is stopping by the Claudette booth to talk with Robin Levitt and Bok Goodall.  Since their launch in 2011 Claudette has become a major industry player, all the while maintaining the unique voice of an independent brand.  Claudette bras are available at big stores like ASOS, Bare Necessities, Urban Outfitters, and Anthropologie and at popular indie boutiques like Faire Frou Frou and Butterfly Collection.  Their Dessous collection of colorful sheer mesh bras shows no sign of slowing down, and they continue to push their boundaries with yet another sophisticated shape and color palette for 2014.  I’d already seen some sneak peek photos over at Lingerie Insight, and I couldn’t wait to check out the collection in person.

As a reminder, Claudette bras are available to retailers in sizes 28-38 A-G (UK cup sizing, which includes DD and FF).  Claudette remain committed to manufacturing 28 backs, in spite of retailer resistance– they know there’s customer demand for them.  While they do hope to expand their cup sizes one day, potentially up to a K, they want to make sure that all styles are ready to expand in a way that maintains the design and fit integrity of the bras.  As disappointing as I know this is for the G+ crowd, it’s encouraging that Claudette want to make sure the fit and shape are perfect before any expanded cup sizes launch.

After the Autumn/Winter 2013 collection introduced some gorgeous new styles and colors, I couldn’t wait to see what S/S 2014 has in store for us!

Dessous

Claudette SS 14 Dessous Peacock

Dessous in Peacock/Concrete

Claudette, from day one, has handled color absolutely brilliantly.  The sets of Neon Dessous for 2011-2012 were bold, eye-catching, on-trend, and looked fantastic in boutiques.  It makes sense that the bra has stuck around, but I’m personally glad to see that the range hasn’t stayed all-neon-all-the-time.  The summer’s Pink Lemonade colorway was incredibly pretty and unusual, and I think the offerings for Spring/Summer 2014 are going to be just as popular.

Claudette SS14 Dessous

A display of Dessous: Longline in Hot Coral Dots, Ultra Violet/Hot Coral, Hot Coral/Concrete, Blondie/Hot Coral, Peacock/Concrete, Godiva/Hot Coral (not pictured: Parma Violet/Concrete)

Claudette’s primary accent colors for 2014 are Hot Coral and Concrete, and they’re retiring their previous neutrals Mauve and Sand to introduce new colors Blondie and Godiva.  Three cheers to Claudette for never once carrying a bra in a color called “Nude”.  While grey, blond, and brown aren’t necessarily the most exciting colors in the world, I absolutely love how the Claudette team use them as recurring elements throughout the Spring collection, whether as accents, in lace, or as a solid.  While the all-bright collections of past seasons were fun and eye-catching, these soft, sophisticated neutrals ground and “grow up” the SS/14 collection, and I think they further broaden the brand’s market appeal.  A boutique that caters to a youthful market will do wonderfully well with the brighter color pairings, like the Ultra Violet and Hot Coral dots, whereas another boutique that may have a more sophisticated, aspirational customer may find that the Peacock, Black, and Blondie sets sell well.

Claudette SS14 Dessous Black Blondie Chocolate Peacock

Clockwise from top left: Godiva/Hot Coral, Peacock/Concrete, Black/Black, Blondie/Black

Oh this next little thing?  It’s just a non-padded sheer longline bra, sort of like the one I’ve been imagining in my head since FOREVER.

Dessous Longline in Hot Coral with Suspender Brief

Dessous Longline in Hot Coral with Suspender Brief

Longline shape, polka dot print, and matching suspender knickers?  These are my favorite things.  It’s like this set was designed expressly for me.   A pause while I mourn the fact that cup size expansion is still a ways away.

Claudette SS14 Dessous Longline Hot Coral dot

Dessous Longline in Hot Coral Dots with Bikini

I was surprised to see that the band tapers in the back to the customary three columns/two rows of hooks-and-eyes, rather than adding extra rows of hooks to maintain the band depth all the way around the body.  I’ll be very interested to see what customers have to say about the feel and fit!  It’s a bold, bright, sassy foray into a longline cut, and as the longline love shows no sign of stopping any time soon, I can only imagine it’ll be a hit with consumers.

Sophia

Sophia is, along with Dessous, one of Claudette’s very first styles.  A smooth, seamed padded balconette bra, it’s a lovely, soft, sleek bra that offers a great rounded shape.  This season it pops in Black and Hot Coral, giving this “basic” style a very sexy kick.

Claudette Sophia in Black

Sophia in Black

Suspender knickers FTW.  Always FTW.

Claudette SS14 Sophia Hot Coral

Sophia in Hot Coral/Black

Claudette SS14 Sophia Black

Sophia in Black.  A deliberately bleached out photo, so you can get a good look at the seams and lovely flat bow.

Fishnet

Without a doubt, Fishnet was one of my favorite collections from Autumn/Winter 2013.  The two-part cup shape was the overall winner, in terms of sales, so they’ve brought it back for S/S 2014 as what I think might be one of the hottest beige bras in existence:

Claudette SS14 Fishnet Blondie Hot Coral

Fishnet in Chrome and Blondie/Hot Coral with High-Waist Suspender Knicker

Y’ALL.  How awesome is that beige bra?  That is a beige bra that demands attention.  It will look like the hot coral accents are outlining and highlighting your fabulous body.  And those high-waist knickers with detachable suspenders?  THOSE ARE MY FAVORITE.  Seriously, that is my favorite underwear, right there.  Bikinis, thongs, and boyshorts?  You guys can go home now.  These are the winners.

Claudette SS14 Fishnet Gold

Fishnet in Goldie

For those of you who are not neon-inclined, there are these cool muted metallic options:

Claudette SS14 Fishnet Concrete Grey and Gold

Fishnet in Chrome and Goldie

For women who aren’t that into lace or pink or dots or ruffles, Fishnet comes as a breath of fresh air.  It’s a sportier, sassier, sleeker lingerie option in fantastic, unusual colors, and it’s especially unique for the D-G crowd.  The whole look is insanely fashion-forward– I just love it.

And now, presenting 2014’s new shapes!

Bardot

Bardot in Hot Coral

Bardot in Hot Coral

Apart from the En Dentelles collection, I don’t usually associate Claudette with lace, but the next two new styles are about to change that.  Bardot features an unusual two-part cup construction and is available in an unlined and a lightly padded style (with removable pads).

Claudette SS14 Bardot Lace Black Hot Coral Blondie

The first lace collection: Bardot in Black, Hot Coral, and Blondie

The black-and-white pinstripe bows please me unreservedly.  The boring option would have been a rosette or a flimsy little satin bow, but Claudette, we know, is never boring.  I love how these bows bring in a fun, tailored, almost menswear-inspired accent detail to balance out the very, very girly lace.

Claudette SS14 Bardot in Hot Coral

Bardot offers light, removable padding for added lift.

Claudette SS14 Bardot Lace Blondie

Bardot in Blondie

Odette

Claudette-SS14-odette-longline hot coral

Odette in Hot Coral.

I am often easily swayed by lingerie named after ballets, let’s be real.  Fortunately, in this case, my love is justified.  Unusual color pairings of brown and ivory or neon coral and ivory?  Check.  Beautiful eyelash lace?  Check.  Beautiful, perfect, everything-it-should-be-and-more longline shape?  Check.  Matching suspender thong, for maximum sassiness?  Check.  (There’s also a matching bikini brief, for those of us who think Thongs Are the Worst).

Claudette SS14 Odette in Chocolate

Odette in Godiva

They even get the bows right:  I’ll take an elegant flat satin bow over a flimsy frippery one any day of the week.

Claudette SS14 Odette in Hot Coral

Odette in Hot Coral

Lounge

Loungewear is sort of the name of the game right now in Lingerie World.  As fashion lovers are beginning to pay more attention to how their lingerie can play a role in their personal style, and as more and more people begin to incorporate lingerie-as-outerwear into their wardrobes, loungewear pieces like pajamas, bed jackets, camisoles, and more function as fantastically versatile pieces that take the wearer from the bedroom to brunch and beyond.

Claudette-SS14-pj-blondie

Pajamas in Blondie/Concrete

For SS14 Claudette offers classic pajama pants and a short kimono in Blondie with Concrete trim and Concrete with Hot Coral trim.  When worn together they strike a lovely, soft retro note, and I can see them worn separately and mixed and matched with the collection’s lingerie sets for flirtier lingerie-based ensembles or even for weekend wear-around-the-house outfits.

Claudette SS14 Lounge Concrete Grey

Robe in Concrete Grey/Hot Coral

And that’s a wrap on SS/14!  I loved seeing how Claudette took the richer, sexier colors and shapes from AW/13 and brightened them up for Spring without losing any of the previous season’s sophistication.  The Claudette woman always seems, to me, to be a mix of a 1960s sex bomb and an ultra-modern, even sporty, woman on the go.  The brand offers a winning combination of color, shape, and fashion, married to an open, approachable social media presence and an unusually strong connection to their customers.  As hard as it is for me to sit patiently and hope for my size, an indie brand that offers 45+ sizes in each of their styles is a huge winner in my book!  I can’t wait to see what comes next.

So what do you think of the Spring/Summer 2014 collection?  If I had to pick a favorite style I might lean towards Fishnet and Odette– what about you?

Claudette is available at ASOSBare Necessities, Butterfly Collection, Faire Frou Frou, and Journelle, and Anthropologie currently has an exclusive style in a limited size range (and another style in the sale section).

0 comment on CurveNY Preview: Claudette’s Spring/Summer 2014 Collection

  1. CP
    October 11, 2013 at 10:14 am (6 years ago)

    Darn you sweets…now I want ALL.THE.THINGS. 😉

    Reply
    • Sweets
      October 11, 2013 at 10:25 am (6 years ago)

      Haha, THIS IS MY PLAN. I’m so glad you like them!

      Reply
  2. Erica of A Sophisticated Pair
    October 11, 2013 at 10:36 am (6 years ago)

    Is it wrong that I would wear the Dessous in the wrong size because of how gorgeous it is?

    Reply
    • Sweets
      October 11, 2013 at 10:42 am (6 years ago)

      I mean, if it’s wrong, I kinda don’t want to be right 😉

      Reply
  3. Amber
    October 11, 2013 at 10:36 am (6 years ago)

    Gorgeous! Oh this gets me so excited for 2014! I adore Claudette, one of my favorite brands, and these pieces for SS14 are succulent.

    Reply
    • Sweets
      October 11, 2013 at 10:42 am (6 years ago)

      I think so too! So glad you like them. Do you have a favorite?

      Reply
  4. Antonia
    October 11, 2013 at 1:25 pm (6 years ago)

    I desperately want the Odette. Ballet-inspired lingerie? And Swan Lake at that? No brainer.

    Reply
    • Sweets
      October 11, 2013 at 4:37 pm (6 years ago)

      It’s so, so pretty, isn’t it? And perfectly named 🙂

      Reply
      • Antonia
        October 11, 2013 at 4:39 pm (6 years ago)

        I almost want to see what their take on an ‘Odile’ would be…inverted colors? All black? If that was a set offered together I’d have a really difficult time not buying it.

        Reply
  5. Bok
    October 11, 2013 at 2:22 pm (6 years ago)

    Sweets it’s always a pleasure to see you.So pleased you liked the new season. See you in February – ohhhh that’s seems so far away! X

    Reply
    • Sweets
      October 11, 2013 at 2:28 pm (6 years ago)

      Looking forward to it! xoxo

      Reply
  6. WideCurves
    October 11, 2013 at 8:47 pm (6 years ago)

    That Bardot. Oh boy.

    I have four Claudettes in the mail. Two will fit, I KNOW it.

    Reply
  7. sophie
    October 13, 2013 at 6:42 am (6 years ago)

    I am DOOMED. There is nothing I don’t like about this collection which makes next spring very hard for me.. Besides I think many other brands exploded design-wise for ss14 so yeah, I’m gonna be absolutely broke.

    Reply

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